Elegant floral arrangement of blush and cream blooms on a styled studio table at Bloom Republica
About Bloom Republica

Floral creations for all occasions.

Allie beside a vivid rose and hydrangea arrangement at the Bloom Republica studio
Allie at the Bloom Republica market stall surrounded by wrapped pastel bouquets
The woman behind the business

Meet Allie

Allie started in the floral industry over ten years ago, beginning in the wholesale game. With over eight years of experience sourcing the most beautiful blooms to sell to her customers, she developed an eye that no school could teach — the knowledge of what grows where, what lasts longest, and what is simply the most beautiful stem in the market that day.

In 2019 she found her love for the creative side of the industry and instantly fell in love with spreading joy through floral surprise and the happiness it could bring. Flowers By Allie became Bloom Republica — a revamped identity, the same hands, the same care.

"Now, with her team she not only sends blooms over town but is also having a beautiful impact with her specially curated wedding and event packages."

Allie and the team pride themselves on providing great service from initial inquiry until the special day. They work closely with all clients to bring their vision to life and ensure the process is as seamless as possible.

The Carlton studio at 110 Elgin Street is the home of it all — a real, hireable, beautifully lit space in Melbourne's inner north, where every stem that leaves has been chosen with genuine care.

Our story

Introducing Bloom Republica

Bloom Republica (formerly Flowers By Allie) is your new creative studio nestled in the heart of Melbourne's inner north. An innovative and passionate florist based in Melbourne, the team collaborates with clients to create extraordinary floral creations — from daily corporate deliveries to grand weddings and events.

With over a decade of experience in the floral industry and years of running Flowers By Allie, Bloom Republica was born from a genuine love of the craft, a decade of sourcing knowledge, and a deep belief that beautiful floristry should be accessible for every occasion, every budget, every celebration.

Work with Allie and the team

Whether you're planning a wedding, an event, a workshop or simply want to order something beautiful — the studio is ready to bring your vision to life.

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